Much research goes into the preparation and execution of PR activities, while advice and counseling help clients prepare for the big communications agenda.

FACTS & INFORMATION

Gathering of facts and insightful information to prepare clients to face the media for different functions. Providing the client and the corporation with a more authoritative standing for added recognition. Identifying added opportunities for clients to consider initiating or partnering, depending on their overall objectives. Select counseling can also be initiated with the senior management whenever information gathered needs to be shared via a confidential approach.

CAPITAL MARKETS

Working closely with fund managers and analysts in organizing briefings, laying the groundwork for mergers and acquisitions, IPOs and secondary issues.

MEDIA RESEARCH

Update and maintain database of all publications circulated within the country together with editorial personnel. Keeping close contact with editors, reporters and photographers is crucial towards the delivery of successful communications.

GOVERNMENT RELATIONS

Advising clients on issues related to politics, briefing individual MPs and Senators on topical business issues from a client perspective, monitoring the development of the Malaysian political scene and analyse its impacts to clients’ businesses.