1. CALTEX

Besides handling its corporate, brand and community communications, Asia PR had to ‘fire-fight’ issues related to thefts at petrol stations, fuel adulteration, fire to accidental mishaps, disgruntled customers and rude staff. Asia PR was on standby
24x7 to effect the ‘Crisis Exercise’ as and when problems occurred for Caltex.

2. KFC

The country’s largest fast food chain is regarded as one of the best organisations to work for and is highly acknowledged for being marketing-oriented, customer-friendly and innovative with new products.

There were many occasions that called for Crisis Management triggered by complaints, customer fraud, blackmail, food hygiene and numerous operational issues. With Asia PR on board, many such cases were solved.

3. GENTING HIGHLAND

Malaysia’s only licensed casino has had its fair share of crisis, ranging from human error and accidents in its themed park rides, gambling problems and threats of suicides, vehicle accidents and even food-related mishaps.

Addressing the crisis to ensure fair and balanced coverage in the media was always crucial to ensure the least erosion of the brand and its popularity.